Posts tagged marketing
Put A Lid On It! | Sustaining Customer Focus When Creativity is Overflowing

When developing brand strategy, it's important to always keep the customer at the forefront.  Sure, it’d be nice if our ridiculously innovative social media campaign captured the hearts and minds of 70 year olds that suffer from alzheimer's.  Unfortunately, the likelihood of that is slim.  Failure to moderate our creative zest runs the risk of completely missing the target.

Read More